FamZ Soc 

Redefining Social Currency

I am a student of Economics and I love the subject for the perspective it’s given me in life. I lead my life taking decisions like an Economist, as opposed to an Accountant ie. I live by the concepts of opportunity cost, leaving behind bad debt in any situation. I believe this helps me make the most of any situation and have a forward-looking approach.

Specially with the COVID-19 pandemic, it is imperative to adapt, to unlearn and learn again today. Here’s what the pandemic has taught us:

  1. Relationships matter more than anything else and we are increasingly realising that.

  2. Most people buy more than they need while others are left in need for basic necessities.

  3. Survival of the fittest will imply that professionals who can adapt themselves to collaborating from a distance will survive and thrive.


And while we learn to modify our way of life, why don’t we redefine what matters. Is it riches, or is it health? Is it family values or is it the number of likes on a filtered image?


Social currency should be defined by where we invest our time, mapped to the tangible and intangible products of that time. And since social media is a great way to project social currency, we should have a social platform that makes you build up respect instead of likes, quantify and collate your time spent on family matters, or helping individuals to give you a tangible benefit from that, say points on your Profile that can be redeems against benefit such as free government health schemes or more.


There could be tonnes of characters based on who you help (unprivileged kids, family members, the elderly, your house-help) and features that covered all the different kinds of social work (teaching, helping out with chores, getting medicine delivered) and more. What if we had points assigned to each of these as against our work profiles. In fact, this could be expanded to the workplace as well to eventually incentivise employers to check an individual’s FamZ Soc profile in order to screen a candidate. In essence, it is a showcase of soft skills that are valuable to any employer, and take multiple rounds of interview to judge, with only 53% certainty on average.


It could perhaps have a way for families to share their lineage and be proud of it, of grandparents to document their stories and for families to reunite and build on their legacy.

It could also propagate sustainability, both at work or at home, making that an essential component to building your profile points.


And maybe, this social channel could pave a path leading to a better tomorrow by redefining social currency.